At Brick Window Consultancy, our core competencies are converting academic and commercial research into practical solutions that minimize profit-limiting behaviors and improve optimization in real-world challenges. We believe the path of business progress is not about identifying what holds you back, but about discovering ways to help you move forward. To enable progress, we begin with a discovery session with key stakeholders to identify pain points, barriers, and opportunities for success. With an overview of the past, current, and ideal future state of the business or division, we create a plan for development and implementation of required elements. Our main goal is to widen the perspective of all involved contributors, so the business can elevate itself to a position where it can change, adapt, and thrive in its competitive environment.
Optimization
​Improvement efforts require substantial attention from all involved stakeholders. To enable change effectively, we first develop day-to-day business operations to the point where they do not demand all available attention to function. A positive outcome is that it creates awareness of what your company is doing, both intentionally and unintentionally.
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This step assists with identifying:
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pain points and bottlenecks that restrict progress
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evaluating profitability
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comparing company practices against industry best practices
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determining whether an innovation model is needed
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conducting product evaluations
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assessing alignment with customer demands
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recognizing changes that have already taken place but remain unacknowledged
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analyzing relevant metrics
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conducting stakeholder assessments
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and addressing business-specific needs.
Once completed, this foundation paves the way for innovative change initiatives.
BEHAVIOUR
SALES
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Sales approaches vary across industries and entail various drivers which need to work hand in hand. Successful sales processes have more depth than a simple transaction. Every touchpoint needs to work in sync with each other to create an easy flow. We analyze, adjust, and implement sales processes to generate value and create a great customer experience. Our sales trainings entail the following:
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Steps of the sale adjusted to your industry. Learn the basics on how to guide the customer once they have entered your store to choose the right product, to purchase, and finally to delivery and usage.
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Purchase decisions and buying behavior – develop an understanding of why customers purchase your product. We dive into product usage and its effect on the buyer coupled with buyer intention and reason.
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Value perception and conversion – evaluate value drivers and convert them to understandable product attributes that drive sales. Products have multiple value drivers but are often misunderstood or not recognized and communicated in a manner that drives the sale.
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Buyer typology – based on your industry, we will evaluate your buyers and categorize them based on buying behavior.
Customer service efforts need to be aligned with or exceed industry standards to have a positive impact on long-term customer retention. For customer service efforts to work as a retention tool, it is important to understand what is considered positive and negative in your customer service.
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As part of our own development, we are exploring the field of behavioral economics. The extensive research in this discipline provides in-depth insights into human behavior in social and economic settings. Our intention is to add an additional layer of knowledge to optimization and sales initiatives. Over time and with deeper understanding of the material, we will continue to integrate aspects of behavioral economics into our value propositions for clients.