We are a research and application consultancy with a focus on progress and sales. We believe the path of business progress is not about finding out what holds you back, but about finding ways that help you move forward. To enable progress, we begin with an elicitation session with key stakeholders to identify pain points. With an overview of past, current and the ideal future state of the business or division, we will assist with creating a plan for development and implementation of required elements. Our main goal is to widen the perspective of all involved contributors, so the business can elevate itself to a position where it can change, adapt, and thrive in its competitive environment.
PROGRESS
Improvement efforts require substantial amounts of attention from all involved stakeholders. To enable change effectively, we first develop day-to-day business to the point where it does not require all the attention available to function. A positive side effect is that it creates awareness of what your company is doing, intentionally and unintentionally. This step will assist with:
Pain points and bottlenecks that are restricting progress
Profitability
Company practices vs. industry best practices
If an innovation model is needed
Product evaluations
If the company is aligned with customer demands
If changes have already taken place but are not recognized as such
Any metrices that are important
Stakeholder assessments
And business specific needs
​
Once completed, it will pave the way to innovative change initiation.
SALES
Sales approaches vary across industries and entail various drivers which need to work hand in hand. Successful sales processes have more depth than a simple transaction. Every touchpoint needs to work in sync with each other to create an easy flow. We analyze, adjust, and implement sales processes to generate value and create a great customer experience. Our approach to sales entails the following:
Basic steps of the sale adjusted to your industry. Learn the basics on how to guide the customer once they entered your store to choose the right product, to purchase and finally delivery and usage.
Purchase decisions and buying behaviour – develop an understanding of why customers purchase your product. We dive into product usages and their effect on the buyer coupled with buyer intention and reason.
Value perception and conversion – evaluate value drivers and convert them to understandable product attributes that drive sales. Products have multiple value drivers but are often misunderstood or not recognized and communicated in a manner that drives the sale.
Buyer typology – based on your industry we will evaluate your buyers and categorize them based on buying behaviour.
Customer service efforts need to be aligned with or exceed industry standards to have a positive impact on long term customer retention. For customer service efforts to work as a retention tool, it is important to understand what is considered positive and negative in your customer service.
BEHAVIOUR
Our own progress:
​
As part of our own progress, we are exploring the world of behavioral economics. The vast amount of research in this field provides in depth insights about human behavior in social and economic settings. Our intention is to be able to add an extra layer of knowledge in progress initiatives. Over time and with a better understanding of the material, we will add aspects of behavioral economics to our value propositions to our clients.